It’s surprising how many companies haven’t cottoned on to the fact that case studies can bring more business in the door. Far from being merely a self-congratulatory ‘look at moi’ exercise, they act as powerful advertising tools that clearly demonstrate why your business is the exact answer to a potential customer’s question. So, what’s the best way to go about creating them?
Make the problem interesting and encourage people to read on by beginning with an introductory sentence or two that highlights the result. For example, ‘When John and Judy Anderson wanted to dramatically decrease their electricity bill they turned to Simply Sun. Our solar energy expertise reduced their costs by 45 per cent – and we can do the same for you.’